University of Alberta

Sept. 2009 - Apr. 2014

Bachelor of Design
Visual Communication, Business Marketing Route

Graphic Designer

Aug. 2022 - Present

PCL Construction

• As one of six designers for the Creative Services team, I was responsible for in-house design support for a wide range of internal corporate services as well as external marketing and communications projects.
• Designed various on-brand assets, taking projects from creative brief creation or interpretation and mockup development to the final solution and production of deliverables for various digital and traditional mediums.

Graphic Designer

May 2014 - May 2022

Office of the Dean of Students Communications Team, University of Alberta

• As one of two designers for the DoS Communications team, I was responsible for in-house design support for more than 15 student service units and groups.
• Designed more than 4,000 on-brand assets, taking projects from creative brief creation or interpretation and mockup development to the final solution and production of deliverables for various digital and traditional mediums.

Senior Graphic Designer

May 2013 - Present   |   freelance

LiteZone Glass Inc.

• Executed and led the design process to develop the complete visual identity for this emerging award-winning insulating glass unit manufacturer.
• Designed various on-brand applications such as trade-show booths, front-of-office wall decals, exterior signage, standing banners, as well as print and digital brochures and advertisements that had international reach. This contributed to LiteZone’s successful product launch and generation of millions of dollars of product sales.

Senior Graphic Designer

May 2015 - Present   |   freelance

Bent Stick Brewing

• Executed and led the design process to develop the complete visual identity for this award-winning Alberta-wide craft brewery.
• Designed a variety of on-brand applications including more than 90 unique labels for cans and bottles, brand merchandise, business and gift cards, and promotional materials creating brand recognition and contributing to the company’s growth.

Marketing, Graphic Design, and Band Management Lead

Jun. 2018 - Present   |   freelance

Night Howl

• Led and executed the design process to develop the complete brand identity for this band.
• Ensured brand consistency while creating a wide range of digital, traditional and three-dimensional on-brand applications, from digital press kits to social media campaigns, and to less traditional mediums, including costuming and set design for events and photo shoots. This contributed to 40 show bookings including 10 festivals with attendance ranging from 300 to 5000.

Events and Marketing Director

Oct. 2017 - Sept. 2018   |   part-time

Accent Lounge

• Planned, promoted, and executed 48 live events for this Edmonton, Whyte Ave. venue.
• Designed and executed on-going promotional campaigns that required visual identities and digital and traditional collateral, often filling the venue with patrons on otherwise slow nights.

Project Coordinator

Aug. 2008 - Jul. 2009

Manasc Isaac Architects

• Executed project coordination between all members of a multifaceted architectural team.
• Prepared accurate meeting minutes and technical reports, managed digital and tangible file organization, ensured everyone received time sensitive documents, organized meetings of up to 20 attendees from different engineering, architectural, and client companies.