Unitea is a program at the University of Alberta. It strives to foster connections between students, build a supportive community, and strengthen students’ sense of belonging. Through the program, students meet with Unitea volunteers to connect over a cup of tea.
The main strategy centers around photographs of Unitea volunteers taken from the first person perspective of a program participant. This allows the viewer to imagine themselves already participating in the program with their cup of tea seemingly waiting to be sipped in the foreground of the images.
The happy, friendly, and engaging faces of the Unitea volunteers creates a comfortable and welcoming feeling. The whole scene gives the viewer a sense of what to expect and helps remove intimidation and uncertainty from the experience – a barrier for sign-ups.
Desaturating the photographs, adding playful pops of colour with clean crisp graphic elements, and choosing a modern sans-serif typeface, creates a sense of friendly, but modern maturity.
